What does a Web3 marketing agency actually do?

We turn protocols and tokens into categories. That means strategy (what bet are you really making?), narrative (what do you stand for?), community (who shows up for you?), and launch motion (TGE, mainnet, product). For AI startups, the same playbook adapts to product launches and developer adoption.

How is this different from a crypto KOL agency?

KOL deals are a tactic, not a strategy. We sometimes use them, but they're maybe 10% of what good Web3 marketing looks like. The other 90% is positioning, owned content, community design, and earned distribution that compounds.

Do you work with pre-launch projects?

Yes. Most of our best work happens before token launch — the strategy and narrative decisions you make pre-TGE are the ones that compound (or haunt you) for the next two years.

Plume Network Case Study — Web3 Growth with Starboy

Helped Plume launch as the category-defining RWA L2 on Ethereum.

What we did

Multi-pillar engagement across strategy, narrative, and community. Embedded as a growth team rather than a vendor — weekly syncs with the founders, shared dashboards, ownership of metrics.

What changed

Sharpened the one-liner so the category became obvious to anyone in the lobby. Built the narrative architecture for founder threads, blog posts, and launch comms. Designed community programs that retained believers through market cycles. Coordinated launch motion across X, Discord, partner ecosystems, and earned media.

Numbers we look at

We track narrative resonance (Are the right people quoting us back to us?), community quality (DAUs, retention, real on-chain presence), and inbound velocity (Are the right founders, partners, and writers reaching out unprompted?). Vanity metrics are a tax on attention.

Other case studies

Read about Plume Network, Jito, Beluga, and Zebec Network. Or skim our writing on Web3 and AI growth.

Get in touch

Book a call with the founders, request a free audit, or read about the team.

External: CoinDesk, Dragonfly.