Insights from the Starboy Team

Long-form playbooks for serious operators. Each post is what we tell clients in private — published openly because the highest-leverage clients find us through ideas, not ads.

Recent posts

• Internet markets thesis — why every interesting Web3 product is converging on the same idea.
• Crypto Twitter in 2026 — what changed, what didn't, and what to do about it.
• The Web3 marketing playbook — full breakdown of strategy, narrative, community, launch.
• The AI product marketing playbook — adoption-first, not airdrop-first.
• Token launch checklist — the 30 things to fix before TGE.

What you'll find here

We write about strategy and category creation, narrative architecture for technical products, community design that survives bear markets, launch motion sequencing, founder presence, and how Web3 marketing differs from AI marketing (it's less than you'd think). No listicles, no SEO bait.

Get in touch

Want a personal answer instead of a public post? Book a call, request a free audit, or browse our services. More about the team.

External: CoinDesk, a16z crypto.