DeFi Marketing Agency — Protocol Growth for DEXes and Money Markets

DeFi marketing is a different sport. Your audience is half traders, half LPs, half builders, and they all care about completely different things. We segment, position for each segment, and run the campaigns that move TVL and retention — not just impressions.

What we typically fix

• Same generic narrative pitched to traders, LPs, and integrators — none of whom care about the same things.
• TVL spikes from mercenary capital that disappears the day incentives end.
• No measurement of which segments are actually retaining vs. extracting.

What you get

• Segment-specific positioning — traders, LPs, builders, integrators.
• Liquidity strategy and incentive design (with a real economist's input).
• Builder ecosystem programs — grants, hackathons, integration support.
• Content strategy across each persona's channels.
• TVL retention measurement and stickiness analysis.
• Cross-protocol partnership program.

Related work and reading

/solutions/growth, /case-studies/zebec-network, /case-studies/jito.

Get in touch

Book a 30-minute call with the founders, request a free marketing audit, or DM us on Telegram. More on the team, the full six service pillars, and recent case studies.

External: CoinDesk, a16z crypto, Dragonfly.