What does a Web3 marketing agency actually do?

We turn protocols and tokens into categories. That means strategy (what bet are you really making?), narrative (what do you stand for?), community (who shows up for you?), and launch motion (TGE, mainnet, product). For AI startups, the same playbook adapts to product launches and developer adoption.

How is this different from a crypto KOL agency?

KOL deals are a tactic, not a strategy. We sometimes use them, but they're maybe 10% of what good Web3 marketing looks like. The other 90% is positioning, owned content, community design, and earned distribution that compounds.

Do you work with pre-launch projects?

Yes. Most of our best work happens before token launch, the strategy and narrative decisions you make pre-TGE are the ones that compound (or haunt you) for the next two years.

AMW Group vs Starboy.

AMW Group vs Starboy. Honest read for crypto and AI founders shopping marketing partners. AMW Group vs Starboy. PR-led vs strategy-led crypto marketing. Choose the right partner for your launch.

Side-by-side comparison

Dimension	Starboy	AMW Group
Primary product	Strategy + narrative + community + launch	PR placements + influencer network
Engagement model	Embedded retainer · 3-month minimum	Per-placement and per-campaign pricing
Founder voice work	Core deliverable	Add-on service
Influencer reach	Curated partnerships, narrative-aligned	Wide network, transactional placements
Best for	Pre-launch through Series A, founder-led	Projects with budget for broad paid amplification

Who Starboy is right for

Founders who believe distribution is a system, not a campaign. You want narrative sharpened, audience built, founder voice running daily, and PR landing inside that context.

Who AMW Group is right for

Projects that already have a strong narrative and just need amplification budget deployed across press and influencer channels efficiently.

The verdict

AMW Group is a distribution layer. Starboy is a strategy layer with distribution attached. If you need press placements and influencer reach with no narrative work upstream, AMW is faster to deploy. If you want both from one team, Starboy is the bundle.

Get a third opinion

Send your project. We'll write a free three-day audit that tells you whether Starboy, AMW Group, or neither is the right fit for what you're trying to do. No pitch, no upsell. Get the audit or book a 30-minute call.

See the full agency ranking, browse alternatives, or read our Web3 marketing playbook.